Consumer behaviour towards nanopackaging, one of the most promising trends in food packaging, is systematically reviewed. Social norms, social concerns, and social media behavior are the social factors that drive consumer behaviour; while motivation, perception, learning, attitudes and beliefs, personality, and habits are the main psychological factors driving the consumer decision on buying or adopting the new trend in food packaging. Efforts supported by scientific evidence are needed to raise the awareness, knowledge and trust of consumers to improve consumers perception of sustainable packaging solutions.