For many years, WTM London has organised World Responsible Tourism Day, with the support of the United Nations World Tourism Organization. This is the world’s largest industry event focused on efforts to make the industry more responsible and sustainable. Each year leading figures from the industry, along with representatives of civil society and key organisations, gather to discuss the key issues facing the sustainable development of tourism. Many of these issues are directly reflected in the 17 Sustainable Development Goals, which was the focus of a key panel discussion at the 2016 event.