This article explores how innovations can be used to advance goals 2 (zero hunger) and 12 (sustainable consumption and production). Nematicides - products for controlling soil-borne pests in root crops - are under threat of further regulation or withdrawal due to their toxicity. The Nematicide Stewardship Programme is demonstrating they can be used responsibly and safely to ensure their approval is maintained. But one farmer has taken it a step further by using technology to ensure his nematicide is applied accurately.