World Travel Market London provides a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business. For many years, WTM London has organised World Responsible Tourism Day, with the support of the United Nations World Tourism Organization. This is the world’s largest industry event focused on efforts to make the industry more responsible and sustainable. Each year leading figures from the industry, along with representatives of civil society and key organisations, gather to discuss the key issues facing the sustainable development of tourism