This study investigated the interrelationship between indigenous languages, agricultural radio programmes and behavioural change towards agricultural practices in Nigeria, focusing on three states (Benue, Nasarawa and Plateau). The following research objectives guided the study: to ascertain farmers' awareness of radio programmes in indigenous languages, identify farmers' sources of information, ascertain farmers' access to agricultural extension workers and the language of engagement, and examine the influence of radio programmes in indigenous languages on farmers’ behaviour towards agricultural practices. The study adopted a survey research design with a questionnaire administered to 663 randomly selected farmers in Plateau, Nasarawa, and Benue states using a multistage sampling technique. Findings showed that indigenous languages play an integral role in bringing about behavioural change towards agriculture in Nigeria, with a mean Score of 3.4706 and a Standard Deviation of 1.5668. Further findings also indicate that agricultural extension workers are ready sources of information, with the language of communication being that of the local community. The study concluded that behavioural changes are evident in agricultural practices because these programmes have exposed farmers to innovations that have positively affected their agricultural practices. Thus, it is recommended that agricultural radio programmes aired in local languages should continue to be encouraged and sustained. This will help keep farmers abreast of trends in the farming sector, improving their agricultural practices.
Elsevier, Heliyon, Volume 10, 15 July 2024