The marketing value of the concept of ecotourism is now very low, as there is very little evidence that it delivers. Many people in the developing world are unable to visit National Parks and suffer only negative impacts – loss of access for meat, fruits, thatching grass and land for agriculture. How does a consumer or tour operator identify wildlife operators and conservancies that are really making a contribution? Either to wildlife and habitat conservation or to the livelihoods of local communities to ensure that they benefit from conservation?