Diffusion of Innovative Energy Services: Consumers’ Acceptance and Willingness to Pay - 1. Introduction to innovative energy services (IES) in transitioning energy markets

Energy transition requires the global efforts and investments to shift the global energy sector from fossil-based systems of energy production and consumption—including oil, natural gas, and coal—to renewable energy sources like wind and solar, as well as lithium-ion batteries. This chapter presents the background of the energy transition in terms of climate policy and the transformation of the traditional power grid into a smart one. It also shows why the role of end-users of electricity—such as households—has a tremendous effect on achieving the ambitious goals of sustainable development in the energy field.