WTM Latin America is the three day must-attend business-to-business (B2B) event which brings the world to Latin America and promotes Latin America to the world. Through its industry networks, unrivalled global reach, WTM Latin America creates personal and business opportunities, providing customers with quality contacts, content and communities. Tourism is mentioned specifically in three of the SDGs: 8, 12 and 14. A responsible tourism seminar was part of the events programme in 2017 and two panellists explored what the idea of sustainability means for tourism and tourism businesses.